Friday, January 3, 2014

N.C. Billboards Promote Alternative Transportation Fuels


Billboards in 24 North Carolina counties are promoting the benefits of reducing transportation-related emissions by using alternative fuels, including propane autogas. The North Carolina Solar Center has created eight designs, each covering such topics as reducing gas expenses, using biodiesel- or electric-powered vehicles, and asthma’s impact on children. The billboard on autogas also includes a mention of natural gas; the focus is on cost savings per gallon compared with gasoline.

The billboards are part of a two-year media campaign that will include a minimum of 130 outdoor advertising displays, according to the Solar Center, an office of North Carolina State University. A sample of the billboards can be viewed here, and a news report on the campaign is available.

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